24 THINGS ABOUT TO BECOME EXTINCT IN AMERICA
Submitted by Annette:
24. Yellow Pages — This year will be pivotal for the global Yellow Pages industry. Much like newspapers, print Yellow Pages will continue to bleed dollars to their various digital counterparts, from Internet Yellow Pages (IYPs), to local search engines and combination search/listing services like Reach Local and Yodle Factors like an acceleration of the print ‘fade rate’ and the looming recession will contribute to the onslaught. One research firm predicts the falloff in usage of newspapers and print Yellow Pages could even reach 10 percent this year, much higher than the 2%-3% fade rate seen in past years.
23. Classified Ads — The Internet has made so many things obsolete that newspaper classified ads might sound like just another trivial item on a long list. But this is one of those harbingers of the future that could signal the end of civilization as we know it. The argument is that if newspaper classifieds are replaced by free online listings at sites like Craigslist.org and Google Base, then newspapers are not far behind them. Read the rest of this entry »
